# Marta Matos

> Marketing leader based in Portugal with 10+ years building and leading marketing in growing B2B and tech-driven companies. Focused on growth, go-to-market and the connection between marketing, sales and real business impact. Head of Marketing & Employer Branding at Hyphen.

Marta Matos leads marketing close to the business — from brand and demand to events, partnerships and international expansion. She believes good marketing starts with direction, not tactics, and is actively exploring how AI is reshaping marketing and go-to-market models.

## Expertise
- Go-to-Market strategy and growth strategies
- Employer branding (Certified Employer Branding Professional)
- Strategic marketing and B2B / tech marketing
- Demand generation, brand strategy, events and partnerships
- Marketing & sales alignment, international expansion
- Digital marketing & analytics; team leadership
- AI in marketing and go-to-market models

## Current roles
- Head of Marketing & Employer Branding, Hyphen (since Sep 2022) — leading the marketing team and employer branding strategy across markets. 10+ years with Hyphen.
- Senior Marketing Consultant, UXalliance (since Sep 2025).

## Selected experience
- Head of Marketing & Employer Branding, Tangível (2022–2025)
- Head of Marketing, Hyphen (2017–2022) — brands Hyphen, Tangível and Tangível Academy
- Marketing Consultant (2016–2017) — projects for Santander, Apis Partners (UK), Pierre Fabre
- Go-to-Market Project Manager, Portugal Telecom (2014–2016) — Digital Economy Program (Digital Consultants Bootcamp, SAPO Digital Academy, SAPO Biz)
- International Sales & Business Development Manager, Portugal Telecom (2013–2014)
- Junior Commercial Consultant, aicep Portugal Global (2012) — Inov Contacto, Mexico City
- International Relations Intern, CEC — Enterprise Europe Network (2011–2012)

## Education
- MasterLead Program (Organizational Leadership), INDEG-ISCTE (2025)
- Post-Graduation in Digital Marketing & Analytics, NOVA IMS (2015–2016)
- MSc Business Administration & Management, University of Coimbra / FEUC (2009–2011)
- Erasmus exchange, SGH Warsaw School of Economics (2010)
- Degree in Management, University of Coimbra / FEUC (2006–2009)

## Languages
- Portuguese (native), English (full professional), Spanish (professional working)

## Contact
- LinkedIn: https://www.linkedin.com/in/martacostamatos/
- Website: https://marta-matos.com/